It comes out of the bottle like a lotion but almost liquifies once it is on uour hair. You think you havent put enough on but I use the same as I normally would. The trick is to make sure you have worked it thru your hair since you cant really feel it. When your hair dries it has a light smell and my hair is soft. You get fooled with this conditioner because it isnt heavy like other conditioners but does its job well.