I discovered this product almost a little too late this winter season...I have two kids that are constantly bringing home colds from school and so we are always rotating through something new. With so much use of Kleenex I have trouble with red burning dryness around my nostrils that can become unbearable! I now include Barrier Repair in my regimen; after every Kleenex I happily dab some on around the nose and it has truly helped calm and reverse those painful signs of a classic cold. I can't live without it now! Plus, a little goes a long way so I know that while it is on the pricey side, I will have this for a very long time!