A friend of mine who is a dog-lover mentioned to me that she feels that dogs, in general, look nervous these days. She says it’s because they listen to the evening news which predicts that more people than dogs will soon be eating dog-food.

I don’t think so. We’re all just exploring our resourcefulness. The key, I think, to thriving right now is a willingness to shed old preconceptions. Such as, what we call things—how we label things. If you can look past the label, new possibilities appear.

Take restaurant dining. For decades, restaurants have offered “Early Bird Specials” at around 5:30 or 6 pm. These discounted specials were popular primarily with retired people, because younger, working people were still at work at 5:30.

But times change. Perhaps because fewer people are in fact working, restaurants are now calling the same early evening offer “Prix fixe.” And so it’s no longer just Granny and her bingo-posse wolfing down the discounts — it’s singles, families and all sorts of multi-hued demographics who are up for a good meal at a good price.

The same goes for skin care. You may not be in the mood or the tax-bracket for a weekly, hundred-dollar refinement of your dermis. But you can still benefit from a targeted treatment as-needed, for about the price of a designer latte and a scone.

By having specific skin issues, such as a blemish, or a vacation-sunburn, treated effectively by a skin care professional, you’re protecting the investment which you made in your skin during more free-spending times.

The great thing is this: when your skin is basically on-track as the result of professional consultation and an effective at-home program, it’s doesn’t take much to fine-tune it now and again. And save the big bucks for the next time you want to dine fashionably late.

This entry was posted on Monday, January 25th, 2010 at 2:07 pm and is filed under under my skin with jane wurwand, founder of dermalogica.