I think the reason we love Gen Art (www.genart.org), at Dermalogica is because it reminds us of ourselves. How so? Gen Art is the nation’s top arts and fashion organization which showcases the talents of emerging designers and is responsible for hosting the much anticipated annual “Fresh Faces in Fashion” event in New York. It may seem difficult to believe, but once upon a time, not so long ago, our brand had more in common with the bright lights behind new emerging artists than your basic big-name fashion house. We were wild, young, cocky perhaps, and we just shrugged when older, presumably wiser (???) people told us we were crazy.

This is the fire under the pot for our latest inspiration – we just hosted a frankly fab event at our SoHo location in collaboration with Gen Art’s “The New Garde” annual show. Our SRO event drew over 300 fashionistas, to honor four up-and-coming artists: new fashion brands GAR-DE, NOMIA, SOPHOMORE and WESFELD. And tonight, Wednesday, February 10, we’re calling upon Dermalogica Nation (that’s you!) to send all of these young designers good vibes as they debut their Fall 2010 collection during NY Fashion Week. Rock on, guys!

We’re delighted to be a part of this innovative and creative process. Because it’s our process as well. And it goes without saying that the freshest “fresh faces” are properly cleansed, toned, treated and cared for with the big-name product that still has a rebel heart: DERMALOGICA!

This entry was posted on Wednesday, February 10th, 2010 at 11:21 am and is filed under under my skin with jane wurwand, founder of dermalogica.